From Imposter to Champion: How Colgate Nearly Convinced Me I Was Wrong
- Eddie Loomis
- Jul 15
- 3 min read
Eddie Loomis from Nashville, TN was a budding entrepreneur working on a biotech startup that could help people suffering from allergies. After years of hard work he finally discovered how to deliver an active ingredient that can be delivered via toothpaste that naturally helps your body fight allergies, forever. He called it Champ Allergy Toothpaste because working moms are Champs doing anything they can to help their kids.
Picture this: Eddie found himself in an early morning Zoom Meeting with the senior executives of a Global 500 company. This company held the power to introduce his product to hundreds of millions of people, potentially changing their lives and his. Instead of pulling out a blank check, they looked like he handed them a mud pie and called it desert.
That was Eddie, presenting Champ Allergy Toothpaste to a senior team at Colgate. And as he would tell it, they did not grasp its potential, and the meeting did not go well.
Eddie naturally suffers from Imposter Syndrome and he logged out of that meeting questioning everything. Was he simply another deluded entrepreneur chasing a problem that didn't exist and a product that wouldn't work?
Here's where it gets embarrassing for him – he actually started using Colgate toothpaste because his Champ samples had run out. He reasoned that if the experts didn't think their product mattered, perhaps they knew something he didn't.
Three days. That's how long it took for Eddie's mouth to feel like a swamp. He described a thick, unpleasant feeling that no amount of brushing seemed to alleviate. His breath felt stale, his mouth felt... wrong.
Then, he discovered another sample of Champ Allergy Toothpaste tucked away in his desk drawer.
The difference was IMMEDIATE. It was a jaw-dropping, "how did I forget this feeling" immediate transformation for Eddie.
Suddenly, he remembered why Champ had been created in the first place. This wasn't just toothpaste – in his estimation, it was the best toothpaste he had ever used. Better than anything Colgate or Crest had ever made. He knew this because he had tested against all the toothpastes.
While the big brands focused on marketing and mass production, Eddie and his team obsessed over the formula. They used Xylitol – a natural sweetener that binds with bacteria and flushes it out of the mouth, and Hydroxyapatite, which naturally rebuilds tooth enamel to remove plaque and fight cavities. And yes, they even included an all-natural teeth whitener.
Their formula didn't just mask bad breath – it eliminated the bacteria that caused it. That's why the freshness lasted so much longer than what people were used to. And their all-natural flavoring? It tasted incredible without the artificial aftertaste.
Finally, Champ Allergy Toothpaste was designed to combat pollen and pet dander, offering a long-term solution to allergy sufferers.
For Eddie, this meant profound benefits for people with allergies. It meant they could enjoy the outdoors again. It meant they could snuggle with their pets. It meant their kids could have a best friend.
Those Colgate executives? Eddie believed they were protecting their market share against a small disruptor. Sometimes, he observed, the biggest companies are the worst at recognizing what people actually need.
Imposter syndrome tried to tell him he was wrong. The "experts" tried to tell him it wouldn't work. But his mouth told him the truth – he and his team had created something revolutionary.
He would advise others to trust their gut. Trust their product. And sometimes, trust their mouth.
I’m Eddie Loomis, from Nashville, TN and Champ Allergy Toothpaste is the best toothpaste I’ve ever used. I’m so grateful for Formula ALB -TP1-C.
Pollen out. Pets in. Forever. You’re Welcome.
Champ Allergy Toothpaste is available at www.champ.health. Always consult a healthcare professional before using. Champ Allergy Toothpaste is an all natural product designed to support your body’s natural immune system. Champ is not intended to diagnose, treat, or cure any disease.
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