Our Story
A Better Way to Fight Allergies
We spent years studying allergens — how they move, how people react, and how to build a powerful data stack around them. One thing became clear:
There had to be a better way than allergy shots.
As we searched for answers, we discovered that in many countries, allergy shots are banned. They’re expensive, complicated, and there are better ways to deliver immunotherapy.
We explored sublingual allergy drops, but something didn’t add up:
Large molecules like allergen proteins aren’t supposed to absorb under the tongue. So why did some drops work?
The breakthrough came when we discovered the real heroes:
Langerhans cells — specialized immune cells in your cheeks, gums, and the roof of your mouth.
They capture allergen proteins and deliver them to your lymphatic system, training your body to recognize that these allergens aren’t dangerous — they’re harmless.
Over time, this gentle exposure teaches your immune system to stop overreacting.
The Big Question
Once we understood the science, we asked ourselves: What’s the best way to deliver allergens to the cheeks and gums? The answer was surprisingly simple: Toothpaste.
Everyone uses it twice a day. It touches the exact tissues needed. It’s safe, familiar, and easy.
We partnered with top scientists and world-class toothpaste manufacturers to create a product that tastes great, cleans, freshens, whitens — and delivers breakthrough immunotherapy.
How We Found Our Name
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We spent months testing thousands of brand names. We used every marketing strategy available.
In the end, it was our founders wife who said:
"You're going to call it Champ. Because that’s my grandpa’s name who grew up on a farm and suffered from allergies everyday of his life — and I get naming rights for surviving entrepreneurship."
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She was right.
Champ isn’t about us — it’s about you. The real Champ is the working mom — the one balancing work, practices, school runs, and healthcare decisions.
You’re the Champ who shows up every day.
You’ve got this.
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